Leading Adult Beverage Brand Owned the Big Game Inside Stores
Cooler Success:
During Saturday and Sunday of the Big Game weekend, a leading adult beverage brand owned the pregame moment in store as consumers were stocking up for the Big Game by expanding their omni-channel Big Game campaign in store.
21.6%
Incremental
sales lift
26.7%
Incremental
transaction lift
20.0%
Share growth in test vs control stores
The Story
The Big Game is the ultimate cultural moment, as family and friends gather to enjoy the game and the newest and best advertising campaigns. For years, the adult beverage brand has been a key player in the Big Game with their historic commercials capturing the hearts and minds of consumers.
The Objective
To support the launch of a new line of gelato and sorbetto mini-bars, as well as to continue to support their core gelato and sorbetto jar flavors, the brand needed to efficiently reach an audience of the highest-intending shoppers—those already in the category, planning to make a purchase but willing to switch brands on impulse. And they needed to create an immersive premium experience that reinforced the brand’s indulgent positioning.
The Solution
The brand turned to CoolerX (formerly known as Cooler Screens) – the world’s largest in-store digital retail media platform – to provide an unmatched engagement opportunity in stores as consumers stocked up before the Big Game.
They leveraged striking in-store placements, compelling Big Game-themed messaging and multiple placements across the adult beverage category throughout the entire CoolerX’ multi-retail network during the Saturday and Sunday of the Big Game weekend. Serving real-time, contextually-relevant brand content at the moment of product selection allowed consumers to make better choices as they were preparing for the Big Game.
The Result (Cooler Impact)
The brand turned to CoolerX (formerly known as Cooler Screens) – the world’s largest in-store digital retail media platform – to provide an unmatched engagement opportunity in stores as consumers stocked up before the Big Game.
They leveraged striking in-store placements, compelling Big Game-themed messaging and multiple placements across the adult beverage category throughout the entire CoolerX’ multi-retail network during the Saturday and Sunday of the Big Game weekend. Serving real-time, contextually-relevant brand content at the moment of product selection allowed consumers to make better choices as they were preparing for the Big Game.
CoolerX’s 1st party closed-loop data and attribution provided the brand insight into consumer behavior from traffic through conversion. Consumer attention is measured by the dwell time of a consumer in front of the door, which was 14.0 seconds for the brand as consumers were preparing for the Big Game. Of the consumers in front of the doors, 7.9% were engaged by opening the door and 8.6% selected the brand’s product. The brand’s Own the Moment campaign resulted in engagement, purchase and conversion increases vs a prior test period. CoolerX’s full conversion funnel provides the brand valuable insight into how consumers engage with and respond to in-store media.
