One Store One
Platform Case Study
The Situation
A grocery retailer sought to implement a full-store retail media and merchandising solution to create a sustainable flywheel. They needed a solution that could connect with shoppers at key decision moments, optimize the performance of in-store media, and efficiently manage their advertising investments.
Relevancy
Connects consumer intent with relevant content to enable better in-store media and merchandising.
Performance
Leverages AI and data science to drive media performance.
Liquidity
Facilitates digital advertising demand through programmatic infrastructure.
The Solution
• Multiple activation touchpoints throughout the stores
• Real-time use of 1st party connected data
• Unified, consistent CX
• Dynamic content management
• Real-time measurement and recommendations
The AI Intent Engine
AI algorithm connects consumer intent and relevant content to drive advertising performance & consumer experience

The Platform
Self-serve and API integrated software enables dynamic retail content management to deliver a better in-store experience

Build strategies
and plans
Uncover new in-store retail media merchandising opportunities.

Activate new campaign
Schedule a new campaign or experience to reach your in-store audience and business goals.

Manage
campaigns
Manage all your campaigns to see what in-store content is active, pending, or completed.

Measure performance
Understand how your in-store campaign is performing.
The Results:
• 15+ CPG partnerships
• 40+ Brand campaigns
• Advertisement investment to brand sales ratio (entitlement): .5% – 2.4%
CoolerX’s Intent Engine connects consumer intent and relevant content to drive advertising performance.
+3.6%
Avg endemic sales lift
+2.8%
Avg total brand sales lift
The Feedback:
“The store seemed more modern.” – Customer
“I liked to learn about how to use coupons and what digital coupons are usable.” – Customer
“The CoolerX platform takes a streamlined approach to content setup and management vs other in-store retail media solutions.” – Grocery Executive
“Advanced integration possibilities can enable future initiatives such as smarter, targeted merchandising or dynamic pricing.” – Retail Executive
“Setting up attribution between in-store ads and product sales during campaign setup unlocks not only performance but the potential for real-time optimization.” – Advertising Vice President