One Store One
Platform Case Study

The Situation

A grocery retailer sought to implement a full-store retail media and merchandising solution to create a sustainable flywheel. They needed a solution that could connect with shoppers at key decision moments, optimize the performance of in-store media, and efficiently manage their advertising investments.

Shopper Icon

Relevancy

Connects consumer intent with relevant content to enable better in-store media and merchandising.

Performance Icon

Performance

Leverages AI and data science to drive media performance.

Liquidity Icon

Liquidity

Facilitates digital advertising demand through programmatic infrastructure.

The Solution

• Multiple activation touchpoints throughout the stores
• Real-time use of 1st party connected data
• Unified, consistent CX
• Dynamic content management
• Real-time measurement and recommendations

The AI Intent Engine

AI algorithm connects consumer intent and relevant content to drive advertising performance & consumer experience

The Platform

Self-serve and API integrated software enables dynamic retail content management to deliver a better in-store experience

Build strategies
and plans

Uncover new in-store retail media merchandising opportunities.

Activate new campaign

Schedule a new campaign or experience to reach your in-store audience and business goals.

Manage
campaigns


Manage all your campaigns to see what in-store content is active, pending, or completed.

Measure performance

Understand how your in-store campaign is performing.

The Results:

• 15+ CPG partnerships
• 40+ Brand campaigns
• Advertisement investment to brand sales ratio (entitlement): .5% – 2.4%

CoolerX’s Intent Engine connects consumer intent and relevant content to drive advertising performance.

+3.6%

Avg endemic sales lift

+2.8%

Avg total brand sales lift

The Feedback:

“The store seemed more modern.” – Customer

“I liked to learn about how to use coupons and what digital coupons are usable.” – Customer

“The CoolerX platform takes a streamlined approach to content setup and management vs other in-store retail media solutions.” – Grocery Executive

“Advanced integration possibilities can enable future initiatives such as smarter, targeted merchandising or dynamic pricing.” – Retail Executive

“Setting up attribution between in-store ads and product sales during campaign setup unlocks not only performance but the potential for real-time optimization.” – Advertising Vice President