Discovery Screen™
Retail Media Starter Solution
Activation Point
Smart screen on path-to-purchase influencing shoppers with relevant merchandising and advertising.
Content
Integrated merchandising and advertising to help shoppers discover value, new products, and specials.
Promotions
• Weekly price reductions
• In-store deals
• Loyalty promotions
New
• New products
• Trending items
Specials
• Merchandising themes
• Seasonal
Platform
CoolerX Retail Media and Merchandising Software – ‘One Store One Platform’ – empowers and aligns merchant and media teams to manage and scale seamlessly online and in stores, on any screen or app.
Build strategies
and plans
Uncover new in-store retail media merchandising opportunities.
Activate new campaigns
Schedule a new campaign or experience to reach your in-store audience and business goals.
Manage
campaigns
Manage all your campaigns to see what in-store content is active, pending, or completed.
Measure
performance
Understand how your in-store campaign is performing.
AI Intent Engine
Identifies consumer interests and intent analyzing data signals from retailer systems (shopper, engagement, product, pricing, promotions, and context) continuously learning from closed-loop attribution feedback to drive conversions and performance. CoolerX Content Engine pairs AI predictions with relevant content (e.g. discover value and savings, new and featured products and services) capturing attention and resulting in a better shopping experience.
Commercial Structure
CoolerX provides:
- Smart screen and self-install kit
- SaaS technology solution
- Remote monitoring, break-fix service
- Programmatic marketplace integrations (Trade Desk, Google DV360, etc.)
- 50% ad revenue share from CoolerX programmatic marketplace
Retailer provides:
- Retailer sells and books gross ad revenue from suppliers
- SaaS fee: $150 monthly per screen (1-year paid upfront)
- Installation kit: $200 + S&H per screen
- Installation
- In-store WI-FI
- 25% ad revenue share